It used to be sufficient to assume that advertising messages received while consumers were in the buying cycle for cellular phones and voip technology and were at home would translate into sales in stores. Well with internet marketing this has all changed. And so it just isn’t true anymore. Brands such as Motorola and Polycom and Linksys today must be wherever transactions happen. The implications of this are enormous. It means that the future of marketing is no longer just about the integration of advertising, promotions, direct, public relations or even just internet marketing its really the amalgamation of them all. Internet marketing has opened the doors for small retailers to get into the game so to speak. Its amazing...